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Ítem Online popularity as a development factor for cooperatives in the winegrowing sector(Elsevier, 2021-02-01) Bernal-Jurado, Enrique; Mozas-Moral, Adoracion; Fernandez, Domingo; Medina, Miguel J.Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine.Ítem Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities(MDPI, 2021-07-23) Andrieu, Jimena; Fernadez-Ucles, Domingo; Mozas-Moral, Adoracion; Bernal-Jurado, EnriqueThe context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.Ítem The role of the SDGs as enhancers of the performance of Spanish wine cooperatives(Elsevier, 2021-08-25) Mozas-Moral, Adoracion; Fernández, Domingo; Medina, Miguel J.; Bernal-Jurado, EnriqueAccording to the Brundtland Report, a new era of economic prosperity is possible through forceful yet socially and environmentally sustainable growth. In 2015, the United Nations set 17 Sustainable Development Goals (SDGs) to eradicate poverty and achieve sustainable development. The social economy is a key force in achieving the SDGs. We argue that the alignment of business activity with SDGs directly enhances business performance. We study wine cooperatives and show that their performance depends on structural and organizational variables linked to certain SDGs. The aim of this study is to analyze the factors that can boost the performance of Spanish wine cooperatives with websites. Using fuzzy-set qualitative comparative analysis (fsQCA), we study the influence of key factors cited in the recent literature and linked to the SDGs as drivers of high performance. We consider concern for the environment (through organic production), innovation (as a cross-cutting tool) in terms of website quality, internationalization (level of export activity), end-market orientation, and company size. The results show that cooperatives’ performance is enhanced by these factors and that they are linked to the SDGs. A key finding is that higher performance results from the interaction of several variables, including size. However, there is also a need for the presence of other variables, including diversification, which can simultaneously lead to greater performance.Ítem ICT as a development factor in the Tunisian olive oil sector(CIHEAM, 2021-09) Elfkih, Saida; Fernandez, Domingo; Mozas-Moral, Adoracion; Bernal-Jurado, Enrique; Medina, MiguelOlive oil is one of the main agricultural products of the countries that make up the Mediterranean basin. The low profitability of this sector of activity and the growing challenges of an increasingly turbulent market force the sector to search for more efficient organization. The aim of this paper is to determine the organisational and technological factors associated with the most economically efficient Tunisian olive-growing organisations. To this end, firstly the Data Envelopment Analysis method has been used to establish a hierarchy of the most efficient organizations. Secondly, the Qualitative Comparative Analysis method has been used, which allows us to establish the relationships of variables that explain the highest levels of economic efficiency. The results obtained show that the academic training of the top manager, training in information technology, the age of the organisation and the existence of plans and budget items for the adoption of information and communication technologies are variables that explain this greater efficiencyÍtem Second degree cooperativism and ICT adoption.(Ciriec España, 2021-11-11) Mozas-Moral, Adoracion; Bernal-Jurado, Enrique; Fernandez, Domingo; Viruel, MiguelThe present research work focuses on the study of the determining factors for the adoption of Information Technology and Communication tools with objectives trade in second-degree olive cooperatives in Spain. The Spanish olive sector leads world olive oil production, however, has significant trade problems that put the profitability of producers at risk. This is a problem historically linked to this sector. In this sense, second-degree cooperativism saves one of the obstacles to its commercial advancement frequently pointed out by the literature on the olive sector, which is the lack of concentration. and integration of the offer. In order to achieve the objective established in this research work. The fuzzy set Qualitative Comparative Analysis (fsQCA) methodological technique was used. The results obtained indicate that the degree of technological innovation is favored by the intensity cooperative integration, ICT training for employees, the commercial importance of the sector exterior, the offer of ecological products within the range of products of the cooperative and the degree of commitment of the cooperative regarding the actions of Corporate Social Responsibility (CSR).Ítem The role of the SDGs as enhancers of the performance of Spanish wine cooperatives(Elsevier, 2021-12) Mozas-Moral, Adoracion; Fernadez-ucle, Domingo; Bernal-Jurado, Enrique; Medina, MiguelAccording to the Brundtland Report, a new era of economic prosperity is possible through forceful yet socially and environmentally sustainable growth. In 2015, the United Nations set 17 Sustainable Development Goals (SDGs) to eradicate poverty and achieve sustainable development. The social economy is a key force in achieving the SDGs. We argue that the alignment of business activity with SDGs directly enhances business performance. We study wine cooperatives and show that their performance depends on structural and organizational variables linked to certain SDGs. The aim of this study is to analyze the factors that can boost the performance of Spanish wine cooperatives with websites. Using fuzzy-set qualitative comparative analysis (fsQCA), we study the influence of key factors cited in the recent literature and linked to the SDGs as drivers of high performance. We consider concern for the environment (through organic production), innovation (as a cross-cutting tool) in terms of website quality, internationalization (level of export activity), end-market orientation, and company size. The results show that cooperatives’ performance is enhanced by these factors and that they are linked to the SDGs. A key finding is that higher performance results from the interaction of several variables, including size. However, there is also a need for the presence of other variables, including diversification, which can simultaneously lead to greater performance.Ítem Economía Social y recuperación económica tras la crisis del COVID-2019(Ciriec España, 2022-03-31) Julia-Igual, Julian; Bernal-Jurado, Enrique; Carrasco, InmaculadaRESUMEN: La crisis derivada de la pandemia del covid-19 ha puesto de manifiesto la necesidad de mejorar y revisar nuestro modelo de economía y sociedad, evidenciando la importancia de dar una mayor relevancia a la ciencia, al uso del conocimiento y a la incorporación de valores relacionados con la sostenibilidad y solidaridad. Con base en los recursos financieros habilitados por la Unión Europea, los estados miembros han diseñado planes dirigidos a superar la crisis sanitaria, económica y social y los desequilibrios previos existentes. En este contexto, y en un país como España, con una estructura empresarial caracterizada por el reducido tamaño empresarial, las entidades de la Economía Social, distinguidas por la resiliencia que genera la red de apoyos mutuos y la capacidad para impulsar proyectos colectivos que aúnen lo económico con lo social, favoreciendo el desarrollo de los espacios, bien podrían ser un aval para el buen aprovechamiento de la financiación europea desplegada. Pero, en este caso, parece que las debilidades de muchas entidades de la Economía Social, relacionadas con su reducido tamaño, ha podido jugar en contra del sector. Con la cautela debida a la provisionalidad de los datos todavía existentes, se puede decir que la pandemia ha truncado también la tendencia de crecimiento en el tamaño empresarial del sector. De las diferentes familias de la Economía Social, y comparando con el conjunto del tejido productivo español, las cooperativas han sido las empresas que mejor han resistido, tanto en número de empresas como en empleo, y las sociedades laborales las que peorÍtem Sustainable Development Goal in the beekeeping sector and its cooperative network(Ciriec España, 2023-09-25) Andrieu, Jimena; Bernal-Jurado, Enrique; Mozas-Moral, AdoraciónThe Sustainable Development Goals (SDGs) are a global priority in terms of com mitment to the responsible development of society. This paper focuses on beekeeping as a strategic sector of the Argentine economy due to its important socio-economic and environmental impacts. The objective of this research is to analyze the practices of beekeeping entities in their alignment with the achievement of the SDGs (with a focus on SDGs 5, 8, 9, 12 and 17), paying [ver mas...] Los Objetivos de Desarrollo Sostenible (ODS) son una prioridad a nivel mundial en términos de compromiso por un desarrollo responsable de la sociedad. Este trabajo se centra en la apicultura por ser un sector estratégico de la economía argentina por sus importantes impactos socio-económicos y ambientales. El objetivo de esta investigación es analizar las prácticas de las entidades apícolas en su alineación con la consecución de los ODS (con foco en los ODS 5, 8, 9, 12 y 17), prestando especial atención a la contribución diferencial de las empresas con fórmula cooperativa. Se focaliza en las acciones vinculadas con la organización del trabajo, la producción, la innovación y su inserción en los mercados. Para ello, se trabaja con un análisis de significatividad de variables de las matrices 2x2 y con un análisis factorial multivariado de correspondencias múltiples. Los resultados obtenidos ponen de relevancia que existe una alineación positiva entre las prácticas de las entidades del sector apícola y los ODS 5, ODS 12 y ODS 17, con una tendencia también diferencial y positiva para las organizaciones con fórmula cooperativa. No obstante, los resultados dan cuenta también de los desafíos a futuro que enfrenta el sector, especialmente en materia de los ODS 8 y 9.Ítem La internacionalización del sector apícola argentino desde una mirada empresarial con énfasis en las cooperativas(Ediciones Complutenses, 2024-04-29) Andrieu, Jimena; Bernal-Jurado, Enrique; Mozas-Moral, AdoracionEntre los países del Sur global, Argentina enfrenta el desafío de desarrollarse mediante la internacionalización de su economía, basada en una matriz exportadora de productos primarios de origen agropecuario. Se advierten así desafíos para superar limitaciones al desarrollo, derivadas de exportaciones basadas en procesos de apropiación histórica del don gratuito de la naturaleza. Por ello, se analizan qué características empresariales pueden aportar una mejor performance exportadora con criterios de equidad. El enfoque configuracional, cubre un vacío existente en la literatura al evaluar cómo, diversas combinaciones de atributos empresariales explican el desempeño de una entidad en los mercados exteriores. Se utiliza el método de Análisis Comparativo Cualitativo (QCA) para estudiar el sector apícola argentino. Se realizó una encuesta en el año 2022 a entidades con personalidad jurídica que tributaron en la producción primaria apícola en Argentina. Se propone un análisis de conjuntos difusos a los fines de conocer las características de las firmas que inciden positivamente sobre el mayor grado de vinculación con los mercados externos evaluando dos modelos, que se diferencian entre sí a partir de observar si la exportación es directa o se encuentra mediada por terceros. Los resultados muestran que los siguientes factores influyen positivamente en una mayor internacionalización en el área de estudio: el tamaño de la entidad, las estrategias de integración vertical y el acceso a la financiación. Respecto a la figura jurídica de cooperativa, se observa para el modelo general una ocurrencia positiva; sin embargo, en el modelo de exportaciones directas la ocurrencia es negativa. Respecto a la incidencia de la orientación al mercado, en el modelo general se advierte una incidencia negativa sobre la performance exportadora, pero en el segundo modelo aparece una incidencia positiva. Por esto, la evidencia aporta elementos claves para comprender los desafíos de la internacionalización en el marco empresarial de la apicultura argentina y que seguro son de utilidad en la transferencia del conocimiento al sectorÍtem Global efficiency and profitability: Cooperatives as social innovation agents vs. Joint stock companies in the agri-food sector(ScienceDirect, 2024-07-01) Meliá-Marti, Elena; Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Fernandez-U, DomingoAbstract Cooperativism, as an agent of social innovation, significantly contributes to fostering a dynamic economy and plays a fundamental role in rural areas. Analyses of profitability in cooperatives versus Investor-Owned Firms (IOFs) show disparate results depending on the methodology and indicators used. This disparity of results is largely due to the fact that common indicators are used in the business sphere that do not take into account the duality of investor-supplier members in cooperatives. This paper deals with a comparative analysis of the efficiency and profitability of cooperatives and IOFs, which takes into account the cooperative specificity as far as partner-producer duality is concerned. The populations analyzed are the olive oil producing companies in Andalusia and the methodology used is twofold: DEA, in the case of efficiency, and probit regression for the analysis of profitability. For the latter, a cooperative global profitability indicator has been defined. The results point to a superiority of the cooperatives in terms of both efficiency and overall profitability compared to the IOFs, which denotes a greater capacity to better remunerate the producer, especially in smaller companies. However, this superiority disappears as the cooperative gains dimension. Our findings show that the relative performance of cooperatives and IOFs varies by size. This reality warrants the attention of both society and governments, prompting the need for the development and implementation of public policies aimed at their growth and safeguarding. Additionally, it initiates a pathway for further research into other sectors of activity.Ítem Online reputation of agri-food companies and determining factors: an empirical investigation(Springer Nature, 2023-03-15) Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, RaquelIn an increasingly technology-oriented society, companies should ensure not only that they have an Internet presence but also that they are conveying the right image. According to the resource-based view, online reputation is a key intangible asset for successful technological business change. The aim of this research is to analyze the online reputation of companies in the agri-food sector, identifying the factors that have an impact on it. For this purpose, fuzzy-set qualitative comparative analysis is used. The results show that online reputation is conditioned by legal form and attributes associated with the company website. Such attributes include website quality, the presence of information associated with corporate social responsibility, the use of a secure connection, and the sale of organic products. The results provide strategic guidelines for public and private decision makers to exploit the full potential of ICTs.Ítem Improving e-economy by regional governments(Emerald, 2014-05-13) Chavea Ávila, Rafael; Bernal-Jurado, Enrique; Mozas-Moral, Adoración; Puentes-Poyatos, RaquelPurpose The purpose of this paper is to analyse and assess a government support programme for business innovation in a very peripherical European region: the Spanish region of Andalucía. Design/methodology/approach Endogenous development approach is used to categorize the main public and private actions included in the government ICT support programme. Cross-time analysis has been carried out by using three territorial indicators of diffusion and effective use of ICT: the physical aspect, refereed to the infrastructures used as a base for the information society development (infrastructures, technology and equipment); the actors and their degree of organization (firms present on the internet and support organizations and institutions); and knowledge, refereed to the technological sprawl and the entrepreneurship capacity (fostering innovation and training among the general population and businesses). Findings The study confirms that the public policies implemented are coherent with the endogenous development approach, where investment in physical and human capital have been accompanied by enabling measures of interaction between firms and other economical agents (universities, business associations, business centres and technology institutes, etc.), with a view to favouring the dissemination of innovations and knowledge among firms. Secondly, the research assess the impact of this ICT programme, both in terms of economic growth and per capita income, as well as on the main variables that reflect the degree of business participation in the Information Society. Results show that, during the period 1996-2010, this region has made important progress in terms of convergence with more advanced European regions. Research limitations/implications The study has methodological implications in terms of designs of further ICT programmes in less developed European regions to broke the digital divide. Practical implications Recent outlooks of the OECD call for more assessment research on ICT national and regional policies around the world, especially those that prove that it is possible to broke the international digital divide. The present study suggests that public policies following the directives laid down by the endogenous development approach can reach this economic and social target. The Andalucía Information Society Programme constitutes a real commitment and private-public partnership towards a structural change in the technological culture amongst businesses. Investment in physical capital and human capital has been accompanied by measures that enable the interaction of firms with other economic agents (university, business associations, technology centres, etc.), with a view to favouring the dissemination of innovation and knowledge among firms. Originality/value The study uses for the first time the endogenous development approach applied to a less advanced region for evaluation of ICT policy and it improves a methodology based on this approach to assess its effectiveness.Ítem Influencing Aspects for Online Sales: An Analysis of 2nd-degree Olive Cooperative Societies in Spain(Tomas Bata University in Zlín, 2023-12) Bernal-Jurado, Enrique; Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Puentes-Poyatos, RaquelSpain occupies an important strategic position in the olive oil world market, accounting for 49.92% of world production and 71.49% of European Union production for the 2020-2021 season. These data reveal a situation of leadership and marked specialization which, however, does not translate into real benefits for the sector. Despite this leadership on the supply side, the Spanish olive oil sector has been characterized by the sub-standard marketing of its oils, mainly in bulk. In this context, information and communication technologies (ICTs) in general and the Internet in particular are tools with the potential to restructure the commercial functioning of the sector. This paper addresses the problem of the necessary market orientation of the Spanish olive sector, focusing attention on e-commerce as a means of access to the final market. Thus, the aim of this study is to identify the key factors that can stimulate a higher level of online invoicing by the sector's second tier cooperatives. In order to achieve this objective, qualitative comparative analysis (QCA) has been used. The results indicate that online sales are affected, in a high percentage, by several factors, including online reputation, management training and internationalization, as well as the offer of ecological products and the degree of cooperative integration.Ítem Online Communication of Sustainability in the Social Economy: a comparative study(Universidad de Huelva, 2024-08-09) Puentes-Poyatos, Raquel; Mozas-Moral, Adoración; Bernal-Jurado, EnriqueSpain is the world leader in olive oil production. The aim of this article is to analyze the type of non-financial information (CSR) that companies in the sector disseminate on their websites and the factors that explain a greater online dissemination. The fsQCA methodology is applied. The results indicate that companies focus on communicating the knowledge generated on aspects related to food safety and that the dissemination of CSR is affected by factors such as having a commercial orientation towards the online market, having channels of interactivity with stakeholders and offering organic/ecological products.Ítem Cooperativismo de segundo grado y adopción de las TIC(Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa, CIRIEC, 2020-12-01) Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Fernández-Uclés, Domingo; Medina-Viruel, Miguel J.; Puentes-Poyatos, RaquelEl presente trabajo de investigación se centra en el estudio de los factores determinantes para la adopción de las herramientas de Tecnologías de la Información y Comunicación con objetivos comerciales en las cooperativas oleícolas de segundo grado en España. El sector oleícola español lidera la producción mundial de aceite de oliva, sin embargo, cuenta con importantes problemas comerciales que ponen en riesgo la rentabilidad de los productores. Éste es un problema históricamente ligado a este sector. En este sentido el cooperativismo de segundo grado salva una de las trabas para su avance comercial frecuentemente señalada por la literatura sobre el sector oleícola, como es la falta de concentración e integración de la oferta. Con el fin de alcanzar el objetivo establecido en este trabajo de investigación se ha hecho uso de la técnica metodológica fuzzy set Qualitative Comparative Analysis (fsQCA). Los resultados extraídos señalan que el grado de innovación tecnológica se ve favorecido por la intensidad de integración cooperativa, la formación en TIC de los empleados, la importancia comercial del sector exterior, la oferta de productos ecológicos dentro de la gama de productos de la cooperativa y el grado de compromiso de la cooperativa respecto a las acciones de Responsabilidad Social Corporativa (RSC).Ítem Online reputation assessment in innovative wine companies(Elsevier, 2024) Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, RaquelIn an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.Ítem 1. Analysis of environmental taxes to finance wastewater treatment in Spain: an opportunity for regeneration?(MDPI, 2018) Gallego-Valero, Leticia; Moral-Pajares, Encarnación; Román-Sánchez, Isabel María; Sánchez-Pérez, José AntonioThe treatment of wastewater, financed through environmental taxes, is key to the development of a sustainable economy. The objective of this study is to verify whether the tax loads on wastewater discharges applied in Spain are effective, allowing the costs of secondary and tertiary treatments to be financed. First, the revenues collected from taxes related to the discharge of wastewater in the different Spanish regions, which reach an average value of 0.72 €/m3, are analysed. Second, the costs of secondary wastewater treatment, prolonged aeration, activated sludge with nutrient removal, and activated sludge without nutrient removal are studied. Additionally, the costs of tertiary treatments, with environmental objectives and for reuse purposes, are considered. The analysis carried out reveals high heterogeneity in the amounts collected through taxes in the different Autonomous Communities. In some cases, these amounts do not cover the costs of the treatments. An urgent review is therefore required of the financing systems applied in order to secure a level of income that can cover all the exploitation and investment costs incurred.Ítem Internacionalización del sector oleícola giennense: mercados electrónicos(Instituto de Estudios Giennenses, 2014) Moral-Pajares, Encarnación; Bernal-Jurado, Enrique; Mozas-Moral, Adoración; Medina-Viruel, Miguel JesúsEste trabajo recoge los principales resultados obtenidos de dos proyectos de investigación desarrollado por profesores de la Universidad de Jaén y financiados por el Instituto de Estudios Giennense convocatoria 2011, con el propósito de conocer y valorar las oportunidades que ofrecen las TIC en el proceso de internacionalización de las empresas oleícolas de la provincia de Jaén, con especial referencia al uso de los mercados electrónicos. Los mercados electrónicos, escasamente utilizados por el sector provincial, tienen la facultad de promover las transacciones de compra/venta transfronterizas. Constituyen espacios virtuales que sustituyen a los espacios físicos, anulando las distancias y optimizando la comunicación entre socios comerciales. El uso de estas plataformas contribuye a conseguir ganancias en términos de eficiencia, derivadas de la reducción de costes vinculados a la búsqueda y contraste de información. Asimismo, posibilitan el aumento de la visibilidad y de la eficacia de las actuaciones de comercialización y marketing. Sin embargo, la participación en estos dispositivos requiere de esfuerzo e inversión, especialmente en formación, que llevarán aparejados cambios en las empresas implicadas. Éstos suelen generar dudas en los empresarios o responsables de las compañías, que en muchas ocasiones se traducen en la sobrevaloración de los riesgos implícitos en toda trasformación y en el estancamiento, lo que resta competitividad a las empresas y limita sus posibilidades de crecimiento. Con el propósito de que los empresarios oleícolas puedan conocer las oportunidades y desafíos que se derivan de participar en mercados electrónicos en los que cada día se están cerrando operaciones de venta de aceite de oliva virgen, el texto incluye un análisis minucioso de los mismos, de sus ventajas y limitaciones, referenciando las principales consideraciones a tener en cuenta. Además, el lector cuenta con un análisis detallado de los mercados electrónicos más importantes para la comercialización de aceite de oliva virgen, en formato ficha.Ítem The Andalusian olive oil sector with differentiated quality(Universidad Politécnica de Valencia, 2024-12-30) García-Moral, Ana; De Loma-Ossorio Mata, Juan; Gallego Valero, Leticia; Moral-Pajares, EncarnaciónAndalusia is the origin of 69.54 % of the olive oil with Protected Designation of Origin (EVOO-DOP) obtained in Spain in 2021. The value per kilogram of this vegetable fat with differentiated quality presents, however, a high dispersion depending on the geographical location of the territory in which it is produced. Using the QCA methodology, this document analyzes how the age of the PDO, the orientation of its production towards international markets or the predominance of cooperative entities among the companies registered in it can condition the value at origin of the productÍtem Globalization versus Regionalization in Agri-Food Exports from Spain and Portugal(MPDI, 2024-06-19) Moral-Pajares, Encarnación; Zozaya-Montes, María; Gallego-Valero, LeticiaSpain and Portugal, two countries located in southern Europe, share a significant export specialization in agricultural and agri-food products compared to the EU-27 as a whole. Based on arguments drawn from the literature and information provided by Eurostat, this paper first identifies the characteristics of the dynamics of sales of agri-food products in the international market for the two Iberian Peninsula economies between 2008 and 2022, a period marked by the introduction of restrictions on foreign trade flows worldwide. Secondly, using panel data methodology, it examines how imports by EU-27 partners influence this trajectory. The results confirm the strengthening of export specialization in these two countries, which sell a wide variety of agri-food products in international markets. Additionally, in the case of Spain, the estimated concentration indices show a spatial diversification process towards new destinations. In both economies, however, the EU-27 market, characterized by strong competition and low development expectations, continues to influence export trends in the short and medium terms. Consequently, institutions and companies in the sector must adopt a more dynamic approach and implement actions aimed at facilitating access to new export destinations and consolidating business there. Thus, an increasing share of their exports should be reoriented towards markets with higher demand growth, helping to reinforce the global competitiveness of the national agri-food sector. This research contributes to the scientific literature on the medium- and long-term effects of economic integration processes on the exports of agri-food products of member countries.