DOEMS-Artículos
URI permanente para esta colecciónhttps://hdl.handle.net/10953/259
Examinar
Examinando DOEMS-Artículos por Autor "Fernández-Uclés, Domingo"
Mostrando 1 - 3 de 3
- Resultados por página
- Opciones de ordenación
Ítem Cooperativismo de segundo grado y adopción de las TIC(Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa, CIRIEC, 2020-12-01) Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Fernández-Uclés, Domingo; Medina-Viruel, Miguel Jesús; Puentes-Poyatos, RaquelEl presente trabajo de investigación se centra en el estudio de los factores determinantes para la adopción de las herramientas de Tecnologías de la Información y Comunicación con objetivos comerciales en las cooperativas oleícolas de segundo grado en España. El sector oleícola español lidera la producción mundial de aceite de oliva, sin embargo, cuenta con importantes problemas comerciales que ponen en riesgo la rentabilidad de los productores. Éste es un problema históricamente ligado a este sector. En este sentido el cooperativismo de segundo grado salva una de las trabas para su avance comercial frecuentemente señalada por la literatura sobre el sector oleícola, como es la falta de concentración e integración de la oferta. Con el fin de alcanzar el objetivo establecido en este trabajo de investigación se ha hecho uso de la técnica metodológica fuzzy set Qualitative Comparative Analysis (fsQCA). Los resultados extraídos señalan que el grado de innovación tecnológica se ve favorecido por la intensidad de integración cooperativa, la formación en TIC de los empleados, la importancia comercial del sector exterior, la oferta de productos ecológicos dentro de la gama de productos de la cooperativa y el grado de compromiso de la cooperativa respecto a las acciones de Responsabilidad Social Corporativa (RSC).Ítem Influencing Aspects for Online Sales: An Analysis of 2nd-degree Olive Cooperative Societies in Spain(Tomas Bata University in Zlín, 2023-12) Bernal-Jurado, Enrique; Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Puentes-Poyatos, RaquelSpain occupies an important strategic position in the olive oil world market, accounting for 49.92% of world production and 71.49% of European Union production for the 2020-2021 season. These data reveal a situation of leadership and marked specialization which, however, does not translate into real benefits for the sector. Despite this leadership on the supply side, the Spanish olive oil sector has been characterized by the sub-standard marketing of its oils, mainly in bulk. In this context, information and communication technologies (ICTs) in general and the Internet in particular are tools with the potential to restructure the commercial functioning of the sector. This paper addresses the problem of the necessary market orientation of the Spanish olive sector, focusing attention on e-commerce as a means of access to the final market. Thus, the aim of this study is to identify the key factors that can stimulate a higher level of online invoicing by the sector's second tier cooperatives. In order to achieve this objective, qualitative comparative analysis (QCA) has been used. The results indicate that online sales are affected, in a high percentage, by several factors, including online reputation, management training and internationalization, as well as the offer of ecological products and the degree of cooperative integration.Ítem Online reputation of agri-food companies and determining factors: an empirical investigation(Springer Nature, 2023-03-15) Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, RaquelIn an increasingly technology-oriented society, companies should ensure not only that they have an Internet presence but also that they are conveying the right image. According to the resource-based view, online reputation is a key intangible asset for successful technological business change. The aim of this research is to analyze the online reputation of companies in the agri-food sector, identifying the factors that have an impact on it. For this purpose, fuzzy-set qualitative comparative analysis is used. The results show that online reputation is conditioned by legal form and attributes associated with the company website. Such attributes include website quality, the presence of information associated with corporate social responsibility, the use of a secure connection, and the sale of organic products. The results provide strategic guidelines for public and private decision makers to exploit the full potential of ICTs.