DOEMS-Artículos
URI permanente para esta colecciónhttps://hdl.handle.net/10953/259
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Examinando DOEMS-Artículos por Autor "Castañeda-García, José Alberto"
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Ítem Analysis of domestic cultural tourism spend by segment in the city of Granada: An observational data approach(Elsevier, 2019-01) Castañeda-García, José Alberto; Vena-Oya, Julio; Rodríguez-Molina, Miguel Angel; Martínez-Suárez, RocíoThis paper provides an analysis of expenditure among domestic tourists visiting a cultural destination, based on the case of the City of Granada, Spain. For that purpose, we constructed a sample of 145 domestic tourists who registered their travel expenditure via a mobile application that provided a basis for identifying tourist segments by different determinants. Using these data, first the study analyzes the determinants of spend according to tourist segment, using a latent class model. Four segments are identified, presenting significant differences in the determinants of the spend reported by the tourist, and different levels of total actual spend at the destination. Second, within the total spend, a distinction is made between a) the proportion spent on attractions and cultural activities and b) all other expenses. In particular, the study analyzes the differences in the number of purchases, the value of each purchase and the geographical distribution of the purchases across the destination. One of the main findings is that, across the four tourist segments identified in the study, there are differences in total actual spend and noncultural spend. However, within cultural spend, similar behavior is found throughout the different segments.Ítem Determinants of the Likelihood of Tourist Spending in Cultural Micro-Destinations: Type, Timing, and Distance of the Activity as Predictors(SAGE, 2022-09) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel AngelAlthough tourism expenditure has long been a pertinent topic in studies dealing with cultural tourism, its importance in recent years has become even more marked due to the consequences of low-cost tourism that many destinations are suffering. This need has been further aggravated by the impact of the ongoing Coronavirus pandemic. Now, the only sustainable means of increasing destination revenue is to generate greater financial profitability of tourism-related activities, as opposed to increasing tourist volumes. The present study analyzes the determinants of the likelihood of tourist spending in an urban-cultural destination whose economic sustainability is being threatened by low-cost tourism. To this end, all the tourism activities of the sample (672 in total) were recorded in real time during the stay via a purpose-designed mobile application. Given the nested structure of the sample, multilevel modeling was used: the characteristics of the different tourism activities were used as predictor variables, while characteristics of the tourist were used as control variables. Regarding the former, the results suggest that spending is more likely at the beginning of the stay and in relation to non-cultural tourism activities (restaurants, shopping, transport, etc.). An interaction effect between activity location and timing (beginning vs. end of stay) was also demonstrated: at the beginning of the stay, the greater likelihood of spending was related to services or attractions outside the city center; and, toward the end, spending patterns become more static, based close to the city center. The aim is to explain the probability of tourist expenditure at each spending opportunity, thus contributing to the current knowledge of total tourist spending. Knowledge of tourist expenditure patterns is a prerequisite for raising profitability-per-tourist when increasing visitor volumes is not an option.Ítem How do monetary and time spend explain cultural tourist satisfaction?(Elsevier, 2021-01) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel Angel; Frías-Jamilena, Dolores MaríaTourist expenditure is studied from many perspectives, including that of the two primary types of budget— monetary and temporal—that a tourist must manage in a destination. Yet, despite the scholarly interest in tourist expenditure, no studies to date have sought to quantify how spend type affects tourist satisfaction. Since money and time are finite, it is important to understand how they contribute to tourist satisfaction. The aim of the present research is therefore to analyze how tourist behavior in a cultural destination, taking into account the real-time spending of both monetary and time budgets, contributes to satisfaction-formation. A sample of 957 touristic activities conducted in the City of Granada (Spain) was analyzed from a multilevel perspective, measuring tourist satisfaction with the activity in real time. The study identifies several factors of interest for stakeholders of cultural tourism from a new conceptual and methodological approach in tourism satisfaction studies.Ítem Meeting public health objectives and supporting the resumption of tourist activity through COVID-19: a triangular perspective(Routledge, 2023-05) Castañeda-García, José Alberto; Sabiote-Ortiz, Carmen María; Vena-Oya, Julio; Epstein, David MarkNon-pharmaceutical interventions (NPIs) implemented during the COVID-19 pandemic (and previous health crises) have included measures to restrict interaction between people and minimize non-essential mobility. Therefore, tourism travel is one of the main areas affected by the restrictions. Even when the majority of the population is vaccinated, some risk of infection will remain, and governments are obliged to consider NPI measures that balance the health risk of outbreaks against the economic and social benefits of resuming tourist activity. This study analyzes the effect of each of four categories of NPIs (Social Distancing; Public Healthcare-System Improvements; Tourist Controls; and Capacity and Opening-Hours Regulation) on three major objectives (the resumption of tourism activity; tourist travel intention; and the minimization of public health risk), taking a triangular perspective (destination managers, domestic tourists, and public healthcare managers, respectively). While it is difficult to fulfil public healthcare objectives while simultaneously responding to the economic interests of tourism-industry stakeholders, the study finds that, under vaccinated-population conditions, tourist controls (e.g. COVID Certificate) alongside improvements to the public healthcare system (e.g. adequate resourcing and an efficient epidemiological monitoring system) could constitute a viable combination of measures.Ítem [PDF] de tandfonline.com Full View Forecasting a post-COVID-19 economic crisis using fuzzy cognitive maps: a Spanish tourism-sector perspective(Routledge, 2022-07) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel AngelThose in positions of leadership are accustomed to having to deal with complex and uncertain situations. However, the on-going COVID-19 pandemic has taken this challenge to a new level of complexity. Although econometric models are being used to predict economic scenarios relating to the fall-out from the pandemic, these forecasts do not factor-in the uncertainty generated by new changes announced weekly by policymakers. The aim of the present study is therefore to apply a fuzzy approach to develop a method for providing consistent and reliable forecasting scenarios that facilitate managers’ and policymaker’s decision-making in complex and uncertain situations. The chosen context of the study is the case of the potential consequences of COVID-19 for the international tourism sector in Spain, using fuzzy cognitive maps. This semi-quantitative model can help researchers to forecast the potential impact of major events in fuzzy or uncertain environments by constructing flexible and adaptable scenarios.Ítem Promoting vs. protecting: where should the money from tourists visiting my city go? The effect of environmental attitude(Taylor and Francis, 2024-04) Vena-Oya, Julio; Ortega-Rodríguez, Cristina; Garrido-Castro, Elisa; Castañeda-García, José AlbertoOvertourism is causing many problems in the world’s most popular destinations. As a result, many of these cities are opting to impose a series of taxes on tourists who visit these destinations, the so-called green taxes, in an attempt to reverse some of the problems caused by tourist activity. However, these taxes can be used both to protect the destination and to promote it, aggravating the problem they were originally intended to solve. Thus, this research aims to find out the residents’ opinions, taking into account variables related to their environmental perception, on how these taxes should be used. To this end, a sample of 120 residents was taken and, through the Qualitative Comparative Analysis (QCA) models, and the fuzzy-set (fsQCA) method, which identify the causal relationships that explain a specific reality (whether tourists have to pay fees) given a set of conditions (environmental attitude, the use of these fees for promotion or protection), different results were obtained. Specifically, environmental self-identity or activism shapes opinions about where these green taxes should go. This can help to educate society on the correct use of these taxes as well as the management of the destinations themselves.Ítem The effect of music to encourage responsible health-related behaviours among reluctant tourists: analysis of high – and low-context cultures(Taylor and Francis, 2024-05) Castañeda-García, José Alberto; Sabiote-Ortiz, Carmen María; Vena-Oya, Julio; García-Retamero, RocíoThe tourism sector is known to suffer significant volatility associated with safety issues. Among the factors that influence tourists’ decisions in this regard are health-related concerns about the destination country. However, when it comes to taking responsibility for their own health, there is a gap in the literature regarding effective communication strategies for motivating tourists who are reluctant to perform desirable health-related behaviours, such as getting vaccinated. This study aims to examine the effectiveness of music in communicating implicit messages about such responsible behaviours to reluctant tourists. To this end, two factors are experimentally manipulated: the type of communication stimulus (verbal/musical) and the cultural context of the tourist (high/low). The main findings are that: music exerts a greater effect on reluctant tourists than ‘average’ tourists; music is capable of conveying referential as well as emotional messages; and music’s effectiveness in this kind of communication is greater in high-context cultures.