Online reputation assessment in innovative wine companies
dc.contributor.author | Mozas-Moral, Adoración | |
dc.contributor.author | Bernal-Jurado, Enrique | |
dc.contributor.author | Puentes-Poyatos, Raquel | |
dc.date.accessioned | 2025-01-30T07:21:01Z | |
dc.date.available | 2025-01-30T07:21:01Z | |
dc.date.issued | 2024 | |
dc.description.abstract | In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board. | es_ES |
dc.description.sponsorship | This article has been funded by the Caja Rural de Jaén José Luis García-Lomas Hernández Chair of Economics, Marketing and Olive Cooperativism of the University of Jaen. | es_ES |
dc.identifier.citation | Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, Raquel (2024). Online reputation assessment in innovative wine companies. Journal of Innovation & Knowledge, Volume 9, Issue 4, 100559, https://doi.org/10.1016/j.jik.2024.100559 | es_ES |
dc.identifier.issn | 2444-569X | es_ES |
dc.identifier.other | 10.1016/j.jik.2024.100559 | es_ES |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S2444569X24000982?via%3Dihub | es_ES |
dc.identifier.uri | https://hdl.handle.net/10953/4529 | |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.relation.ispartof | Journal of Innovation & Knowledge | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 España | * |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.subject | Online reputation | es_ES |
dc.subject | Wine | es_ES |
dc.subject | CSR | es_ES |
dc.subject | Website | es_ES |
dc.subject | Social networks | es_ES |
dc.subject | fsQCA | es_ES |
dc.subject.udc | L14 | es_ES |
dc.subject.udc | L66 | es_ES |
dc.subject.udc | M15 | es_ES |
dc.subject.udc | O13 | es_ES |
dc.subject.udc | P13 | es_ES |
dc.title | Online reputation assessment in innovative wine companies | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
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