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Online reputation assessment in innovative wine companies

dc.contributor.authorMozas-Moral, Adoración
dc.contributor.authorBernal-Jurado, Enrique
dc.contributor.authorPuentes-Poyatos, Raquel
dc.date.accessioned2025-01-30T07:21:01Z
dc.date.available2025-01-30T07:21:01Z
dc.date.issued2024
dc.description.abstractIn an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.es_ES
dc.description.sponsorshipThis article has been funded by the Caja Rural de Jaén José Luis García-Lomas Hernández Chair of Economics, Marketing and Olive Cooperativism of the University of Jaen.es_ES
dc.identifier.citationMozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, Raquel (2024). Online reputation assessment in innovative wine companies. Journal of Innovation & Knowledge, Volume 9, Issue 4, 100559, https://doi.org/10.1016/j.jik.2024.100559es_ES
dc.identifier.issn2444-569Xes_ES
dc.identifier.other10.1016/j.jik.2024.100559es_ES
dc.identifier.urihttps://www.sciencedirect.com/science/article/pii/S2444569X24000982?via%3Dihubes_ES
dc.identifier.urihttps://hdl.handle.net/10953/4529
dc.language.isoenges_ES
dc.publisherElsevieres_ES
dc.relation.ispartofJournal of Innovation & Knowledgees_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectOnline reputationes_ES
dc.subjectWinees_ES
dc.subjectCSRes_ES
dc.subjectWebsitees_ES
dc.subjectSocial networkses_ES
dc.subjectfsQCAes_ES
dc.subject.udcL14es_ES
dc.subject.udcL66es_ES
dc.subject.udcM15es_ES
dc.subject.udcO13es_ES
dc.subject.udcP13es_ES
dc.titleOnline reputation assessment in innovative wine companieses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES

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