Online reputation assessment in innovative wine companies
Archivos
Fecha
2024
Título de la revista
ISSN de la revista
Título del volumen
Editor
Elsevier
Resumen
In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.
Descripción
Palabras clave
Online reputation, Wine, CSR, Website, Social networks, fsQCA
Citación
Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, Raquel (2024). Online reputation assessment in innovative wine companies. Journal of Innovation & Knowledge, Volume 9, Issue 4, 100559, https://doi.org/10.1016/j.jik.2024.100559