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Online reputation assessment in innovative wine companies

Fecha

2024

Título de la revista

ISSN de la revista

Título del volumen

Editor

Elsevier

Resumen

In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.

Descripción

Palabras clave

Online reputation, Wine, CSR, Website, Social networks, fsQCA

Citación

Mozas-Moral, Adoración; Bernal-Jurado, Enrique; Puentes-Poyatos, Raquel (2024). Online reputation assessment in innovative wine companies. Journal of Innovation & Knowledge, Volume 9, Issue 4, 100559, https://doi.org/10.1016/j.jik.2024.100559