The Influence of Four‑Box Business Model on Employee Engagement in Post‑COVID‑19: Company Performance as the Moderator

Abstract

This research investigates the influence of four-box business model and its components on employee engagement, in accordance with the theoretical foundation of organizational commitment theory. The moderating effect of company performance on the relationship between four-box business model and employee engagement was also determined. This study employed quantitative methodology by gathering data from targeted Chinese SMEs via questionnaire during the post-COVID-19 period. Descriptive study and structural equation modelling were performed on 238 qualified data by using SPSS and AMOS software. This research reveals that employee engagement is highly impacted by four-box business model and its components. The components of four-box business model, i.e. customer value proposition, profit formula, key resources and key processes all show significant effect on employee engagement. Besides, company performance positively moderates the impact of four-box business model on employee engagement. However, on single factor level, the company performance only moderate on the relationship between key resources, key processes and employee engagement. As a conclusion, this research recommended that company management to employ the four-box business model on its operation and extensively pay attention to the impact of model on varying company performance.