Online Communication of Sustainability in the Social Economy: a comparative study
Fecha
2024-08-09
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Editor
Universidad de Huelva
Resumen
Spain is the world leader in olive oil production. The aim of this article is to analyze the type of non-financial information (CSR) that companies in the sector disseminate on their websites and the factors that explain a greater online dissemination. The fsQCA methodology is applied. The results indicate that companies focus on communicating the knowledge generated on aspects related to food safety and that the dissemination of CSR is affected by factors such as having a commercial orientation towards the online market, having channels of interactivity with stakeholders and offering organic/ecological products.
Descripción
Palabras clave
Sustainability, Corporate social responsibility, Olive oil,, Online communication,, ICT
Citación
Puentes-Poyatos, R., Mozas-Moral, A., & Bernal-Jurado, E. (2024). Comunicación online de la sostenibilidad en la Economía social: un estudio comparativo. Revista de Economía Mundial, (67), 243-271. https://doi.org/10.33776/rem.vi67.8088