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URI permanente para esta colecciónhttps://hdl.handle.net/10953/185
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Ítem Born Global: the case of knowledge-intensive services in Southern Spain(2024) Martos-Martínez, Clara; Muñoz-Guarasa, MartaThe objective of this article is to understand how Knowledge-Intensive Services (KIS) firms can be Born Global right from inception or within a few years (three) of their foundation. To that end, we analyse four cases of KIS firms (two KIS firms that are Born Global right from inception and two KIS firms that are Born Global within the first three years). The firms are from the south of Spain (Andalusia) and operate in the renewable energy and consultancy sectors. The methodology used consists of case analysis and Qualitative Comparative Analysis (QCA). We find that these firms should pursue international market-, network- and entrepreneurship-oriented strategies in order to acquire dynamic knowledge, networking and innovation capabilities. By so doing, KIS firms will be able to follow an accelerated internationalisation process and thus be Born Global.Ítem Determinants of the internationalisation of agrifood firms: The case of olive oil in Southern Spain(2023) Martos-Martínez, Clara; Muñoz-Guarasa, MartaThe aim of this article is to identify the conditions for the internationalisation of olive oil producing firms in Southern Spain (province of Jaén), as this region accounts for 20 percent of total world production. To that end, we propose a model and test it with data from four premium extra virgin olive oil producing firms (two Born Globals and two non-Born Globals), combining a case study approach with Qualitative Comparative Analysis (QCA). The results show that firms must develop dynamic capabilities. To do so, firms must combine resources and capabilities; international market orientation, network orientation and entrepreneurship orientation strategies; and human, relational and technological capital. If this happens within the first three years of their incorporation, they can be Born Globals. These results can be extrapolated to other industries. Finally, this paper offers some policy implications for firms, such as: they should become more involved in facilitating the internationalisation process for olive oil firms, promote the olive culture abroad, facilitate access to foreign markets, publicise the health benefits of extra virgin olive oil (EVOO).Ítem Importancia de las capacidades dinámicas en el proceso de internacionalizaciónel caso de los KIS(2020) Martos-Martínez, Clara; Muñoz-Guarasa, MartaLos servicios intensivos en conocimiento son los que han protagonizado mayor crecimiento a nivel mundial (Muñoz-Guarasa (dir.) et al., 2013:175). Entre los factores de éxito se encuentran aspectos tan importantes como son sus propios recursos intangibles y la conversión de los mismos en capacidades dinámicas, los cuales les han permitido ser más flexibles y adoptar nuevas formas de entrada al mercado internacional como son fusiones, adquisiciones, acuerdos de cooperación, alianzas estratégicas, etc. Así, el comportamiento de los KIS en el panorama internacional nos hace plantear cuestiones referentes sí las teorías de internacionalización que, tradicionalmente, se han aplicado a los bienes y servicios, son aplicables a los KIS. Es por ello que nuestro objetivo será por un lado, conocer si las teorías de costes de transacción e internalización y el paradigma ecléctico, se adaptan bien a los KISy en caso contrario qué modificaciones y aspectos relevantes será necesario considerar para mejorar dicha aplicabilidad.Ítem Internacionalización de los servicios: el caso de los KIS (Knowledge Intensive Services). ¿Son aplicables los modelos tradicionales?(2019) Martos-Martínez, ClaraLa literatura sobre la internacionalización de las empresas, tradicionalmente, se ha aplicado a los bienes puesto que han sido más susceptibles a las transacciones internacionales. Esto se ha debido a que los servicios han tenido unas características muy distintas a la de los bienes que les han impedido, en algunos casos, adoptar ciertas formas de internacionalización. Sin embargo, en las últimas décadas se ha producido algunos cambios en la naturaleza de los servicios que, junto con la aparición de las nuevas tecnologías de la información y de distintas fórmulas de entrada a otros países, entre otros, le han facilitado su expansión en el exterior. En este contexto, el objetivo del trabajo es analizar en qué medida se adaptan algunas de las teorías tradicionales sobre internacionalización a los servicios y cuáles serían los cambios que se habrían de plantear para justificar la adaptabilidad de dichas teorías a los servicios y, especialmente, a los servicios intensivos en conocimiento.Ítem The Importance of Endogenous Resources for Internationalization: Competitive Advantages in the Olive Groves of Southern Spain(2021) Martos-Martínez, Clara; Muñoz-Guarasa, MartaThe general objective of this paper was to determine how companies in the olive sector could convert the comparative advantages of olive-growing regions (e.g., culture, tradition, raw materials, knowledge, infrastructure, networks, technological centers, etc.) into competitive advantages, to internationalize, in an accelerated way, and become born global firms, contributing to economic, social, and sustainable development of regions. Thus, we analyzed four cases of exporting companies in this sector (two born global and two non-born global) in southern Spain (Jaén). We chose this province because it is the world’s leading producer of olive oil and, yet it is only the fourth largest exporter compared to the rest of Spain. For the case study, we conducted (and recorded) personal, semi-structured interviews with the founders/managers or individuals in charge of internationalization. To obtain our results, we used a data sheet that included an action protocol, we analyzed each case individually, and we employed sensemaking and pattern-matching techniques to add validity and reliability to the research. Finally, we proposed the “keys” for these companies to go international in an accelerated way, as it would increase their competitiveness, foster the creation of employment, develop networks between companies, boost investment in innovation, etc. The results indicate that it is necessary to follow market orientation, networking, and international entrepreneurship strategies, and that intellectual capital (human, organizational, relational, and technological) of companies (and, therefore, of regions) will be the means through which competitive capabilities are achieved.