Please use this identifier to cite or link to this item: https://hdl.handle.net/10953/1511
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dc.contributor.authorJulio, Vena-Oya-
dc.contributor.authorJuan Antonio, Parrilla-González-
dc.date.accessioned2024-01-22T07:46:17Z-
dc.date.available2024-01-22T07:46:17Z-
dc.date.issued2023-01-02-
dc.identifier.citationVena-Oya, J., & Parrilla-González, J. A. (2023). Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists. Journal of Vacation Marketing, 0(0). https://doi.org/10.1177/13567667221147316es_ES
dc.identifier.other10.1177/13567667221147316es_ES
dc.identifier.urihttps://hdl.handle.net/10953/1511-
dc.description.abstractOlive oil tourism offers enormous potential in rural areas where extra virgin olive oil is produced. This sector is characterized by the high seasonality of its economic activity (from November to February), which generates huge inequalities between rural and urban areas, leading to high rates of unemployment and depopulation due to the lack of stable work throughout the year. The set of activities that revolve around olive oil tourism help to structure the offer and generate satisfaction with the service. This could generate a constant flow of income throughout the year and complement agricultural activity, thus reducing the seasonality problems mentioned above. In this respect, the configuration of these olive oil tourism activities represents a challenge from the supply-side perspective, especially if we take into account the differences that may arise between different groups of tourists. This article seeks to analyse and structure the main olive oil tourism activities using Importance-Performance (I-P) analysis in relation to national and international tourists’ satisfaction. The aim is to select and structure the key activities in the supply of olive oil tourism, and determine which need to be improved in order to offer a better service. These key activities differ between the two study target audiences, where a higher requirement is observed on the part of international tourists, so a series of strategies are recommended to help the management of these destinations.es_ES
dc.language.isoenges_ES
dc.publisherSAGEes_ES
dc.relation.ispartofJournal Vacation Marketing [2023];[0]:[16]es_ES
dc.rightsCC0 1.0 Universal*
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectImportance-performance analysises_ES
dc.subjectolive oil tourismes_ES
dc.subjectinternational tourismes_ES
dc.subjectnational tourismes_ES
dc.subjecttourist marketinges_ES
dc.titleImportance–performance analysis of olive oil tourism activities: Differences between national and international touristses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.type.versioninfo:eu-repo/semantics/acceptedVersiones_ES
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