Examinando por Autor "Vena-Oya, Julio"
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Ítem Analysis of domestic cultural tourism spend by segment in the city of Granada: An observational data approach(Elsevier, 2019-01) Castañeda-García, José Alberto; Vena-Oya, Julio; Rodríguez-Molina, Miguel Angel; Martínez-Suárez, RocíoThis paper provides an analysis of expenditure among domestic tourists visiting a cultural destination, based on the case of the City of Granada, Spain. For that purpose, we constructed a sample of 145 domestic tourists who registered their travel expenditure via a mobile application that provided a basis for identifying tourist segments by different determinants. Using these data, first the study analyzes the determinants of spend according to tourist segment, using a latent class model. Four segments are identified, presenting significant differences in the determinants of the spend reported by the tourist, and different levels of total actual spend at the destination. Second, within the total spend, a distinction is made between a) the proportion spent on attractions and cultural activities and b) all other expenses. In particular, the study analyzes the differences in the number of purchases, the value of each purchase and the geographical distribution of the purchases across the destination. One of the main findings is that, across the four tourist segments identified in the study, there are differences in total actual spend and noncultural spend. However, within cultural spend, similar behavior is found throughout the different segments.Ítem Determinants of the Likelihood of Tourist Spending in Cultural Micro-Destinations: Type, Timing, and Distance of the Activity as Predictors(SAGE, 2022-09) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel AngelAlthough tourism expenditure has long been a pertinent topic in studies dealing with cultural tourism, its importance in recent years has become even more marked due to the consequences of low-cost tourism that many destinations are suffering. This need has been further aggravated by the impact of the ongoing Coronavirus pandemic. Now, the only sustainable means of increasing destination revenue is to generate greater financial profitability of tourism-related activities, as opposed to increasing tourist volumes. The present study analyzes the determinants of the likelihood of tourist spending in an urban-cultural destination whose economic sustainability is being threatened by low-cost tourism. To this end, all the tourism activities of the sample (672 in total) were recorded in real time during the stay via a purpose-designed mobile application. Given the nested structure of the sample, multilevel modeling was used: the characteristics of the different tourism activities were used as predictor variables, while characteristics of the tourist were used as control variables. Regarding the former, the results suggest that spending is more likely at the beginning of the stay and in relation to non-cultural tourism activities (restaurants, shopping, transport, etc.). An interaction effect between activity location and timing (beginning vs. end of stay) was also demonstrated: at the beginning of the stay, the greater likelihood of spending was related to services or attractions outside the city center; and, toward the end, spending patterns become more static, based close to the city center. The aim is to explain the probability of tourist expenditure at each spending opportunity, thus contributing to the current knowledge of total tourist spending. Knowledge of tourist expenditure patterns is a prerequisite for raising profitability-per-tourist when increasing visitor volumes is not an option.Ítem Exploring the relationship between personality traits and innovative behaviour: a mixed-methods approach(Emerald, 2024-08) de Haro, José Manuel; Vena-Oya, JulioAbstract Purpose This study aims to investigate the relationship between personality traits and innovative behaviour, using a mixed-methods approach to provide deeper insights into these dynamics. Design/methodology/approach The authors used a mixed-methods approach, integrating fuzzy set qualitative comparative analysis (fsQCA) with traditional multiple linear regression analysis. This study was conducted among 76 university graduates, using the Big Five personality model and the Innovator DNA model to assess innovative behaviour. Findings The findings reveal significant positive correlations between conscientiousness, extraversion and innovative behaviour. The inclusion of fsQCA allowed for a more nuanced understanding of the complex interactions between personality traits and innovative behaviour, highlighting configurations of traits that traditional methods may overlook. Research limitations/implications This study's sample size and focus on university graduates may limit the generalisability of the findings. Future research should explore these relationships in more diverse populations and settings to enhance generalisability. Practical implications The insights gained from this study can inform the development of more effective talent management strategies, helping organisations to better align personality traits with roles that demand high innovation. This approach can optimise team composition and improve innovative output. Social implications Understanding the configurations of personality traits that lead to innovative behaviour can help educational institutions and organisations foster environments that support diverse and innovative thinking, ultimately contributing to societal progress. Originality/value This research contributes to the literature by demonstrating the efficacy of fsQCA in capturing the complexities of human behaviour, particularly in the context of personality traits influencing innovation. By combining qualitative and quantitative analyses, this study provides a comprehensive perspective that enhances both methodological rigour and the depth of understanding in psychological and innovation studies.Ítem How do monetary and time spend explain cultural tourist satisfaction?(Elsevier, 2021-01) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel Angel; Frías-Jamilena, Dolores MaríaTourist expenditure is studied from many perspectives, including that of the two primary types of budget— monetary and temporal—that a tourist must manage in a destination. Yet, despite the scholarly interest in tourist expenditure, no studies to date have sought to quantify how spend type affects tourist satisfaction. Since money and time are finite, it is important to understand how they contribute to tourist satisfaction. The aim of the present research is therefore to analyze how tourist behavior in a cultural destination, taking into account the real-time spending of both monetary and time budgets, contributes to satisfaction-formation. A sample of 957 touristic activities conducted in the City of Granada (Spain) was analyzed from a multilevel perspective, measuring tourist satisfaction with the activity in real time. The study identifies several factors of interest for stakeholders of cultural tourism from a new conceptual and methodological approach in tourism satisfaction studies.Ítem How to achieve economic development through tourism? Different ways for different economies: A new approach through fuzzy set qualitative comparative analysis(SAGE, 2023-12) Durán-Román, José Luis; Vena-Oya, Julio; Rey-Carmona, Francisco José; Núñez-Tabales, Julia MargaritaPolicy makers and tourism investors have a limited vision of how a certain level of tourism development is possible depending on country-specific conditions such as incomes and competitiveness factors. In this context, the aim of this research is to identify different strategies or solutions, based on different drivers of tourism competitiveness, that lead to tourism development in countries with different levels of per capita income. To this end, the Travel & Tourism Development Index will be used to answer the research questions raised. This paper proposes the use of an alternative methodology such as fuzzy set Qualitative Comparative Analysis (fsQCA). As a result, a total of eight different strategies which lead to tourism development have been identified for the different categories considered, identifying the key drivers to achieve such development for the different economies.Ítem Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists(SAGE, 2024-07) Vena-Oya, Julio; Parrilla-González, Juan AntonioOlive oil tourism offers enormous potential in rural areas where extra virgin olive oil is produced. This sector is characterized by the high seasonality of its economic activity (from November to February), which generates huge inequalities between rural and urban areas, leading to high rates of unemployment and depopulation due to the lack of stable work throughout the year. The set of activities that revolve around olive oil tourism help to structure the offer and generate satisfaction with the service. This could generate a constant flow of income throughout the year and complement agricultural activity, thus reducing the seasonality problems mentioned above. In this respect, the configuration of these olive oil tourism activities represents a challenge from the supply-side perspective, especially if we take into account the differences that may arise between different groups of tourists. This article seeks to analyse and structure the main olive oil tourism activities using Importance-Performance (I-P) analysis in relation to national and international tourists’ satisfaction. The aim is to select and structure the key activities in the supply of olive oil tourism, and determine which need to be improved in order to offer a better service. These key activities differ between the two study target audiences, where a higher requirement is observed on the part of international tourists, so a series of strategies are recommended to help the management of these destinationsÍtem Informe GUESSS Universidad de Jaén 2021. El espíritu emprendedor de los estudiantes universitarios(Universidad de Jaén - Cátedra Universitaria de Emprendimiento Fulgencio Meseguer, 2023-04-27) Márquez-García, Alfonso Miguel; García-Vico, José; Mudarra-Fernández, Ana Belén; Fernández-Uclés, Domingo; Cañas-Lozano, Lucas A.; Vena-Oya, JulioLa Universidad de Jaén apuesta con decisión por el emprendimiento y prueba de ello es la participación activa en el proyecto GUESSS (Global University Entrepreneurial Spirit Student´s Survey) desde el año 2018, en el que este proyecto se integra dentro de las actividades realizadas por el Observatorio de Emprendimiento de España, liderado por el profesor José Ruiz Navarro y su equipo en la Universidad de Cádiz. El proyecto GUESSS se realiza con carácter bienal y la Universidad de Jaén ha participado en el mismo en varias convocatorias consecutivas. No obstante, éste es el primer informe del espíritu emprendedor del estudiantado de la UJA. Esto ha sido posible por la reciente creación de la Cátedra Universitaria de Emprendimiento Fulgencio Meseguer, cuyos miembros han procesado la información de la encuesta y redactado el informe GUESSS Jaén 2021. El informe actual analiza los datos recopilados en el periodo comprendido entre los meses de marzo y mayo de 2021 a través de un cuestionario que fue distribuido a estudiantes de grado y posgrado de todas las titulaciones. La difusión de la encuesta se hizo con el apoyo del Secretariado de Empleabilidad y Emprendimiento de la UJA. Después de un envío inicial en marzo de 2021 y de un recordatorio de seguimiento realizado tres semanas después, se recogieron un total de 810 respuestas válidas, lo que supone una tasa de respuesta del 5,9%. El objetivo de esta publicación es tratar de aportar información que pueda contribuir a la compresión de los factores que influyen en las intenciones emprendedoras de los estudiantes universitarios. Los resultados que se derivan del estudio permiten aproximar el emprendimiento universitario, de forma que los agentes relacionados, tales como universidades, gobiernos y empresas, puedan disponer de herramientas adicionales que permitan la adopción de decisiones que contribuyan a dinamizar este aspecto en beneficio de nuestra sociedad. Más concretamente, las conclusiones de este informe GUESSS en la Universidad de Jaén presentan beneficios para diferentes grupos de interés. En primer lugar, la identificación de la posición relativa de la Universidad de Jaén permite evaluar la intención de crear un negocio por parte de los estudiantes de una determinada zona geográfica y valorar los indicadores obtenidos en el contexto nacional (o internacional). Una correcta interpretación de los resultados permitirá evaluar la situación y ofrecer recomendaciones que faciliten el diseño de políticas públicas en materia de emprendimiento. Adicionalmente, este tipo de trabajos permite poner el foco de atención en el espíritu emprendedor y ayuda a sensibilizar a la sociedad sobre la relevancia de la iniciativa empresarial. En segundo lugar, para las universidades es una herramienta que les permite evaluar si sus programas de formación y el contexto de la propia universidad contribuyen a la formación de intenciones emprendedoras. Por último, la participación en las encuestas ofrece a los estudiantes la posibilidad de recapacitar sobre sus objetivos profesionales y les ayuda a plantearse, con una orientación estratégica, su carrera profesional. En este informe también se aportan pruebas del emprendimiento entre nuestros estudiantes, como lo demuestran los 8 casos que se incluyen y que recogen muestras de emprendimiento femenino, rural, innovador y multidisciplinar. Estamos seguros de que servirán de ejemplo para los estudiantes de nuestra Universidad y para que muchos de ellos elijan el emprendimiento como una opción profesional. No queremos terminar sin agradecer el esfuerzo de todos aquellos que hacen posible el desarrollo del proyecto: a José Ruiz Navarro, coordinador GUESSS a nivel nacional, así como a todos los miembros de su equipo por el trabajo y el apoyo recibido a lo largo de todo este proceso tanto de la administración de la encuesta, análisis de datos, creación de informes, etc., a la Fundación Fulgencio Meseguer por su patrocinio, al Secretariado de Empleabilidad y Emprendimiento de la UJA, a los compañeros del equipo GUESSS Jaén y, finalmente, a todos los encuestados que han hecho posible que este trabajo sirva de referente y guía en el ámbito del emprendimiento.Ítem Meeting public health objectives and supporting the resumption of tourist activity through COVID-19: a triangular perspective(Routledge, 2023-05) Castañeda-García, José Alberto; Sabiote-Ortiz, Carmen María; Vena-Oya, Julio; Epstein, David MarkNon-pharmaceutical interventions (NPIs) implemented during the COVID-19 pandemic (and previous health crises) have included measures to restrict interaction between people and minimize non-essential mobility. Therefore, tourism travel is one of the main areas affected by the restrictions. Even when the majority of the population is vaccinated, some risk of infection will remain, and governments are obliged to consider NPI measures that balance the health risk of outbreaks against the economic and social benefits of resuming tourist activity. This study analyzes the effect of each of four categories of NPIs (Social Distancing; Public Healthcare-System Improvements; Tourist Controls; and Capacity and Opening-Hours Regulation) on three major objectives (the resumption of tourism activity; tourist travel intention; and the minimization of public health risk), taking a triangular perspective (destination managers, domestic tourists, and public healthcare managers, respectively). While it is difficult to fulfil public healthcare objectives while simultaneously responding to the economic interests of tourism-industry stakeholders, the study finds that, under vaccinated-population conditions, tourist controls (e.g. COVID Certificate) alongside improvements to the public healthcare system (e.g. adequate resourcing and an efficient epidemiological monitoring system) could constitute a viable combination of measures.Ítem [PDF] de tandfonline.com Full View Forecasting a post-COVID-19 economic crisis using fuzzy cognitive maps: a Spanish tourism-sector perspective(Routledge, 2022-07) Vena-Oya, Julio; Castañeda-García, José Alberto; Rodríguez-Molina, Miguel AngelThose in positions of leadership are accustomed to having to deal with complex and uncertain situations. However, the on-going COVID-19 pandemic has taken this challenge to a new level of complexity. Although econometric models are being used to predict economic scenarios relating to the fall-out from the pandemic, these forecasts do not factor-in the uncertainty generated by new changes announced weekly by policymakers. The aim of the present study is therefore to apply a fuzzy approach to develop a method for providing consistent and reliable forecasting scenarios that facilitate managers’ and policymaker’s decision-making in complex and uncertain situations. The chosen context of the study is the case of the potential consequences of COVID-19 for the international tourism sector in Spain, using fuzzy cognitive maps. This semi-quantitative model can help researchers to forecast the potential impact of major events in fuzzy or uncertain environments by constructing flexible and adaptable scenarios.Ítem Promoting vs. protecting: where should the money from tourists visiting my city go? The effect of environmental attitude(Taylor and Francis, 2024-04) Vena-Oya, Julio; Ortega-Rodríguez, Cristina; Garrido-Castro, Elisa; Castañeda-García, José AlbertoOvertourism is causing many problems in the world’s most popular destinations. As a result, many of these cities are opting to impose a series of taxes on tourists who visit these destinations, the so-called green taxes, in an attempt to reverse some of the problems caused by tourist activity. However, these taxes can be used both to protect the destination and to promote it, aggravating the problem they were originally intended to solve. Thus, this research aims to find out the residents’ opinions, taking into account variables related to their environmental perception, on how these taxes should be used. To this end, a sample of 120 residents was taken and, through the Qualitative Comparative Analysis (QCA) models, and the fuzzy-set (fsQCA) method, which identify the causal relationships that explain a specific reality (whether tourists have to pay fees) given a set of conditions (environmental attitude, the use of these fees for promotion or protection), different results were obtained. Specifically, environmental self-identity or activism shapes opinions about where these green taxes should go. This can help to educate society on the correct use of these taxes as well as the management of the destinations themselves.Ítem The effect of music to encourage responsible health-related behaviours among reluctant tourists: analysis of high – and low-context cultures(Taylor and Francis, 2024-05) Castañeda-García, José Alberto; Sabiote-Ortiz, Carmen María; Vena-Oya, Julio; García-Retamero, RocíoThe tourism sector is known to suffer significant volatility associated with safety issues. Among the factors that influence tourists’ decisions in this regard are health-related concerns about the destination country. However, when it comes to taking responsibility for their own health, there is a gap in the literature regarding effective communication strategies for motivating tourists who are reluctant to perform desirable health-related behaviours, such as getting vaccinated. This study aims to examine the effectiveness of music in communicating implicit messages about such responsible behaviours to reluctant tourists. To this end, two factors are experimentally manipulated: the type of communication stimulus (verbal/musical) and the cultural context of the tourist (high/low). The main findings are that: music exerts a greater effect on reluctant tourists than ‘average’ tourists; music is capable of conveying referential as well as emotional messages; and music’s effectiveness in this kind of communication is greater in high-context cultures.