Please use this identifier to cite or link to this item: https://hdl.handle.net/10953/1552
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dc.contributor.authorPulido-Fernández, Juan Ignacio-
dc.contributor.authorCasado-Montilla, Jairo-
dc.contributor.authorCarrillo-Hidalgo, Isabel-
dc.date.accessioned2024-01-22T08:16:06Z-
dc.date.available2024-01-22T08:16:06Z-
dc.date.issued2020-08-24-
dc.identifier.citationPulido-Fernández, J. I., Casado-Montilla, J., & Carrillo-Hidalgo, I. (2020). Understanding the behaviour of olive oil tourists: A cluster analysis in Southern Spain. Sustainability, 12(17), 6863.es_ES
dc.identifier.issn20711050es_ES
dc.identifier.otherhttps://doi.org/10.3390/su12176863es_ES
dc.identifier.urihttps://hdl.handle.net/10953/1552-
dc.description.abstractOlive oil tourism is a recent development in the countries of the Mediterranean basin, but it is now spreading to other regions of the world. The main reasons people are choosing this special interest tourism (SIT) are to find out about the culture surrounding olive oil and to enjoy the whole host of activities related to the product. This has led to the creation of strong links between olive oil tourism and other types of special interest tourism. The studies undertaken thus far to characterise the profile of olive oil tourism’s demand, and its motivations, expectations and needs, have been limited and partial, focusing on specific cases. Therefore, this paper aims to take a closer look at the demand for olive oil tourism. Based on a survey of 609 visitors to olive oil mills in the south of Spain, olive oil tourists were segmented according to the type of trip and the olive oil tourism experience enjoyed during the trip, using a two-step cluster analysis. The results obtained enabled us to identify four segments with well-di erentiated behaviours, which will help stakeholders, policy makers and destination managers to reach decisions, with a view to adapting their product to the expectations and needs of potential customers.es_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.relation.ispartofSUSTAINABILITYes_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectolive oil tourismes_ES
dc.subjectspecial interest tourismes_ES
dc.subjectcluster analysises_ES
dc.subjectolive oil touristes_ES
dc.subjectSpaines_ES
dc.titleUnderstanding the Behaviour of Olive Oil Tourists: A Cluster Analysis in Southern Spaines_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
Appears in Collections:DEFC-Artículos

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