The adoption of corporate social responsibility active learning methodology with management accounting students

Abstract

The aim of this paper is to integrate active methodology on corporate social responsibility (CSR) learning into management accounting studies. The linkages between sustainable management and management accounting demand those future managers integrate CSR into their training in an effective way, as they will become change agents for CSR. A representative sample of students at the University of Jaen has been selected in order to adopt CSR active learning, which allows us to draw conclusions about how they perceive CSR and its management. Qualitative methodology has been integrated in this project-based learning using flipped classroom. Our evidence full supports the validity of the CSR active learning methodology to create an effective learning context that involves professional and emotional competences, as the answers offered mainly included some relevant topics covered by CSR research and social and environmental accounting (SEA). This study contributes to previous literature assessing the potential of active methodologies in CSR learning. Also, it provides important insights for university and business school managers to design or modify curricula that are related to management accounting in line with sustainability