Examinando por Autor "Ortega Alonso, Diego"
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Ítem Museumization of olive oil mills: instruments for conservation of the heritage of the olive grove culture(Grupo Español de Conservación, International Institute for conservation of historic and artistic works, 2021-11-02) Ortega Alonso, Diego; Parrilla González, Juan AntonioOpposed to the historical concept of the olive oil mills as places just for transporting the fruit, milling and olive oil production, the growing interest in its museumization is turning them into gastronomic, cultural and ethnographic points of reference. This study analysed the components of the museumization of Andalusian olive oil mills, using the Qualitative Comparative Analysis (QCA) technique and employing the fuzzy-set approach (fsQCA). To that end, it draws on the definition of museum put forward by the more progressive elements of the International Council of Museums (ICOM). The main implication from the results is that olive oil mill professionals should adapt the museum offer according to the needs and aspects identified by the causality results of the model, and design museumization strategies with actions tailored to olive oil tourism, in order to more effectively tackle the transformations needed in the sector and enable the conservation of olive cultural heritage.Ítem Social Innovation in Olive Oil Cooperatives: A Case Study in Southern Spain(MDPI, 2021-04-02) Parrilla González, Juan Antonio; Ortega Alonso, DiegoRecent years have witnessed a notable increase in the implementation of social innovation strategies for creating products with major social impact. Despite the lack of conceptual clarity still surrounding the term, social innovation, as a participatory research method, is finding scope for growth in agricultural cooperatives, whether in the areas of R&D and knowledge transfer, or in the commercialization of innovative products. Society has underscored the need for change in the environment and the implementation of new projects that help improve socioeconomic living conditions, promoting territorial development through social transformation. In the case of cooperativism in the olive oil industry in southern Spain, cooperatives are responsible for 70% of the oil produced there. As such, the actions carried out under their influence have a huge impact on the population and serve as tools that anchor people to their municipalities. This article analyses a case study from an olive oil cooperative, exploring the development of a social innovation project involving knowledge transfer and public awareness-raising through the label of an early harvest olive oil called “Primer Día de Cosecha” (First Day of Harvest). It also assesses the impact of the project on the population of the Andalusian municipality of Bailén (Jaén).