Departamento de Organización de Empresas, Marketing y Sociología

URI permanente para esta comunidadhttps://hdl.handle.net/10953/45

En esta Comunidad se recogen los documentos generados por el Departamento de Organización de Empresas, Marketing y Sociología y que cumplen los requisitos de Copyright para su difusión en acceso abierto.

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Tourist taxation as a sustainability financing mechanism for mass tourism destinations
(John Wiley and Sons Ltd, 2022-03-29) Cárdenas García, Pablo Juan; Pulido Fernández, Juan Ignacio; Durán Román, José Luis; Carrillo Hidalgo, Isabel
Tourism taxation is one of the tools that can effectively contribute to obtaining resources that favor the development of policies to improve sustainability and the tourist experience in the destination. In this context, the objectives of this research are, on the one hand, to identify tourist preferences when offered 15 different taxes and fees, and, on the other hand, to identify which socio-demographic factors and trip characteristics condition the tourist's willingness to pay (WTP) of the five most accepted taxes and fees. This study was carried out in Andalusia, a region in southern Spain with a mass tourism specialization.
Tourists’ willingness to pay to improve sustainability and experience at destination
(Elsevier, 2021-01-09) Durán Román, José Luis; Cárdenas García, Pablo Juan; Pulido Fernández, Juan Ignacio
Consolidated tourism destinations face certain challenges derived from aspects such as new client demands, growing competition, the problems of overtourism and tourism-phobia, and the modernization of infrastructures. The creation of taxes and/or public fees that affect tourism activities is one potential option for public managers facing these difficulties. The objective of this study is to determine tourists’ willingness to pay in order to increase the income of public managers to create these types of policies. The study was carried out in Andalusia, a region of southern Spain with high rates of tourism, which received some 32.4 million tourists in 2019. A survey was conducted on 1068 tourists at the main tourism arrival points of this region. First, factors influencing the willingness and amount to be paid by each tourist were identified; for this, distinct statistical techniques were used (binary logistic regression and decision trees). Second, the sensitivity of tourism demand was analyzed with regard to the establishment of these types of taxes and public fees, concluding that tourism demand is inelastic in the face of a moderate increase in prices resulting from the creation of taxes and/or public fees.

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Examinando Departamento de Organización de Empresas, Marketing y Sociología por Autor "Cárdenas García, Pablo Juan"